The Blokes Inc. Playbook: Building a Health Game Plan That Lasts

When it comes to men’s health, too many of us treat it like a casual weekend hobby rather than the championship game it truly is. Many of us set big goals, get motivated for a few weeks, and then fall off the wagon when life gets busy, you travel for work., or you aren’t getting the results you are after. Sound familiar?

At Blokes Inc., we believe health isn’t about hacks or short-term bursts, it’s about building a playbook that sets you up for success for the long haul. Just like a sports team doesn’t run onto the field without a game plan, men shouldn’t tackle their health without structure, strategy, and accountability. Hence, why I published Blokes Inc., to encourage you to become proactive not reactive. To allow you to be the ‘hero‘ of your own story.

Having worked in the industry for over two decades most men already know what they should be doing, eating better, moving more, respecting sleep and managing stress. The problem isn’t knowledge, it’s execution. Without a system, it’s easy to drift back into bad habits. People of say, ‘Knowledge is Power’, but I think this is Bull Shit! Implementation is Power!

That’s why Blokes Inc. focuses on turning intentions into consistent action and use a simple but powerful framework:

Positivity – The right mindset to believe you can change is a priority.

Structure – A clear plan that removes guesswork. Attention to detail.

Consistency – Showing up daily, even when motivation dips. Habit stacking.

Accountability – A coach, mate, or The Blokes Inc. community that keeps you on track.

These four pillars are the difference between a quick fix and a lasting transformation and a key reason I have created the BLOKES INC. Membership.

So, for those of you that have already purchased the book, think of your health game plan like training for a big season. You will notice that in the book every chapter has an actionable item. The WHAT, HOW and WHEN formula. This will give you the structure you need to at the very least start.

health isn’t about hacks or short-term bursts, it’s about building a playbook that sets you up for success for the long haul.

As we approach the finals in both the AFL and the NRL consider your team and reflect on how they structure their season and how you can structure your own season…

Mindset (Pre-Season Training): Build mental resilience and focus before the game begins.

• Nutrition (Fuel): You can’t out-train a bad diet, what you eat is your energy source.

• Exercise (The Game): Strength, mobility, and conditioning are your non-negotiables.

• Recovery (Half-Time): Sleep, stress management, and downtime keep you in the game.

• Connection (The Team): You don’t win alone, mateship and community drive performance.

When these elements work together, you stop playing catch-up and start dominating your life’s scoreboard. Remember, a large percentage of my income is motivating and educating others to optimise their health and note that short-term fixes and fads burn out fast. A lasting game plan builds habits that become part of who you are not something you turn on and off.

At Blokes Inc., we’ve seen men go from exhausted, stressed, and reactive to becoming fitter, sharper, and more connected simply by following a structured playbook. The key? They didn’t just start, they stuck with it.

If you’ve been drifting through your health journey without a clear plan, it’s time to step up. Blokes Inc. is here to give you the tools, structure, and community to make lasting change.

Because here’s the truth: the game of life doesn’t have extra time. You’ve got to play hard now.

Are you ready to build your health playbook and play a bigger game? The best way to start is to sign up and become a BLOKES INC. MEMBER. I will keep you accountable everyday or simply subscribe to THE BLOKES NEWS and read about how you can become a better Bloke.

Join the Blokes Inc. community today and start writing your winning playbook.